As a Customer's Product Knowledge Increases, What Typically Happens to the Amount

question 55

Multiple Choice

As a customer's product knowledge increases, what typically happens to the amount of search conducted by the consumer?

• A) It will continually increase.
• B) It will continually decrease.
• C) It will decrease, and then increase as the customer becomes more knowledgeable.
• D) It will increase, and then decrease as the customer becomes more knowledgeable.

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Definitions:

Percent Increase

The percentage that represents the proportion of growth from the initial value to an increased amount.

Hourly Rate

The sum of money received for every hour worked.

Unit Price

The cost per single unit of an item or investment.

Percent Change

The measurement of the relative change of a quantity, expressed as a percentage, to denote increase or decrease from one period to another.