Susan Is Trying to Select the Right Tour

question 87

Multiple Choice

Susan is trying to select the right tour. She is going to Scotland but can't make up her mind what she wants to do when she gets there. There are so many variables including cost, the weather, and Susan's desire to see the village her grandmother called home. Susan's problem emphasizes the importance of the ________ in designing an effective hospitality-marketing program for the tourism industry.

• A) experiential perspective
• B) behavioral influence perspective
• C) purchase momentum phenomenon
• D) rational perspective

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Definitions:

Actual Value

The true or fair market value of an asset or property, as opposed to its estimated or perceived value.

Indebtedness

A financial condition in which an individual or organization owes money to another party.

Debenture

A type of long-term debt instrument used by large companies to borrow money, at a fixed rate of interest.

Closely Held Corporation

A business entity owned by a small group of shareholders where shares are not publicly traded and often involve family members.