A Consumer Could Recognize a Problem as Either an Opportunity

question 18

Multiple Choice

A consumer could recognize a problem as either an opportunity or a need. How would promotions differ between those emphasizing opportunities and those emphasizing needs?

• A) Promotions emphasizing needs should attempt to increase the consumer's ideal state, while promotions emphasizing opportunities should simply give locations where the products can be found for purchase.
• B) Promotions emphasizing opportunities should attempt to increase the ideal state, while promotions emphasizing needs should give locations where the products can be purchased.
• C) Promotions emphasizing needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state.
• D) Promotions emphasizing needs should decrease the ideal state, while promotions emphasizing opportunities should provide buying locations.

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Definitions:

Variable

An element, feature, or factor that is liable to vary or change, the values of which can differ in a dataset or experiment.

Key Characteristic

An attribute or feature that is deemed essential or significantly important.

Variables

Elements or quantities that can vary or change in a study or experiment.

Measure

Measure refers to a method or standard for obtaining a quantity represented or an amount of a characteristic, often through the use of instruments or statistical techniques.