________ Is the Process by Which the Consumer Surveys His

question 5

Multiple Choice

________ is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision.

• A) Problem recognition
• B) Evaluation of alternatives
• C) Information search
• D) Product choice

---

Definitions:

Core Principle

Fundamental beliefs or guiding truths that form the foundation for the system of thought or behavior of an individual, group, or organization.

Managers

Professionals responsible for planning, leading, organizing, and controlling resources to achieve organizational goals.

Empowerment

Empowerment refers to the process of giving individuals or groups the authority, resources, and confidence to take control of their own decisions and actions.

Exercise Power

The act of utilizing authority or influence over others to make decisions or enforce actions.