What Type of Information Search Is a Female Customer Engaged

question 37

Multiple Choice

What type of information search is a female customer engaged in when she scans the newspaper ads every day for new information on fashions, even though she isn't thinking of buying anything anytime soon?

• A) prepurchase search
• B) ongoing search
• C) internal search
• D) delayed search

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Definitions:

Stereotype

A widely held but fixed and oversimplified image or idea of a particular type of person or thing, often based on limited information.

Spotlight Effect

The belief that others are paying more attention to one's appearance and behavior than they really are.

Conform

The act of adjusting one's behavior or thinking to align with the standards, norms, or expectations of a group or society.

Highly Extraverted

Describing individuals who are very outgoing, sociable, and active, often seeking stimulation and engagement in social settings.