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Latrell Finds That Every Time He Goes to Select Athletic

question 79

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Latrell finds that every time he goes to select athletic shoes, he always buys the same brand. In fact, he doesn't even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices. Latrell's purchase decision process has become one of less and less effort. Latrell's decision process is an example of ________.


Definitions:

Patent Infringement

Occurs when a third party makes, uses, sells, offers to sell, or imports a patented invention without the patent owner’s permission.

Injunction

A court order compelling a party to do or refrain from specific acts, used to prevent harm or to preserve the status quo during litigation.

Damages

Financial compensation ordered by a court to be paid to an individual or entity as a remedy for harm or injury caused by another party's act or failure to act.

Patent Application

A formal request for the rights to an invention, filed with a patent office.

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