Studies Show That Mothers Are Working More and Doing Less

question 89

Multiple Choice

Studies show that mothers are working more and doing less housework. Fathers are working less and doing more housework. What is the best way to explain this trend?

• A) age gentrification
• B) income reversal
• C) gender convergence
• D) decision blurring

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Definitions:

Promotional Mix

The blend of different marketing strategies and tools a company uses to effectively communicate its marketing message to its target audience, including advertising, sales promotion, and public relations.

Personal Selling

A sales technique involving direct interaction between a salesperson and a customer with the goal of persuading the customer to purchase a product or service.

Public Relations

The practice of managing and disseminating information from an organization to the public to influence their perception and maintain a positive image.

Direct Marketing

A form of advertising where companies provide physical marketing materials to consumers to communicate information about a product or service.