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Multiproduct Branding
Multiproduct branding is a strategy where a company uses one name for all its products in a product class. This approach helps in leveraging the brand's reputation across different items, creating a unified identity for diverse products.
Multibranding
A strategy where a company markets multiple brands within the same product category, aiming to capture a larger market share by appealing to different consumer segments.
Private Branding
A marketing strategy where products are manufactured by one company but marketed and sold under another company's brand or retailer's brand.
Mixed Branding
A strategy where a company markets products under its own name and that of a reseller because the segment attracted to the reseller is different from its own market.
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