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Total Utility

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Total utility


Definitions:

Voluntary Behaviour

Actions that are under conscious control, as opposed to reflexive or involuntary actions.

Expectancy-value Models

These models explain how the expectations of success and the value of goals affect motivation and decision-making.

Incentive

A motivation or reward that encourages a person or group to act in a certain way.

Person's Perception

The subjective process through which individuals interpret sensory stimuli to form their own understanding of the world.

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