Distinguish Between Predatory Pricing Strategy and Bundling Strategy

question 32

Essay

Distinguish between predatory pricing strategy and bundling strategy.

---

Definitions:

Gym Memberships

Contracts or subscriptions that grant individuals access to fitness facilities and equipment, often including additional services and classes.

Sales Engineers

Professionals who combine technical knowledge with sales skills to provide advice and support on a range of products, particularly technical or industrial equipment.

Service Salespeople

Professionals who specialize in selling intangible products or services rather than physical goods.

Detail Salespeople

Sales professionals who focus on the specifics and details of a product or service to persuade potential buyers.