Table 11-1 
-Refer to Table 11-1.What is the level of saving in this model?
Definitions:
Shifting Emphasis
The act of changing the focus or importance from one idea or part of a message to another to adjust the perception or impact of the communication.
Informative Message
A communication designed to convey facts and information without the intention of influencing opinions or decisions.
Good News
Information or announcements that are positive, uplifting, or beneficial to the receiver.
Direct Message
A private form of communication between social media users, as opposed to publicly viewable posts or comments.
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