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Google essentially views the entire world as one market and assumes that there are no fundamental differences among countries with regard to consumers' preferences.Google is engaging a(n) ________ strategy.
Kindle e-books
Digital books formatted for reading on Amazon's Kindle devices or through the Kindle app, encompassing a wide range of genres.
Download
The process of receiving data from the internet or another computer system to a computer or another device.
Positioning Strategy
A marketing strategy that aims to establish a brand or product in the minds of target customers, distinguishing it from competitors.
Customer Excellence Strategy
A business approach that focuses on providing outstanding customer service and value to achieve loyalty and superior customer satisfaction.
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