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An MNE in Which New Knowledge and Capabilities Are Developed

question 43

Multiple Choice

An MNE in which new knowledge and capabilities are developed in both domestic and foreign locations, both independently and jointly, and then diffused throughout the worldwide organization, is following a ________ strategy.


Definitions:

Coupons

Documents that entitle the customers who carry them to a discount on a product.

Outdoor Advertising

Marketing and promotional activities that use outdoor spaces, such as billboards, transit ads, and digital displays, to convey messages to the public.

Short Exposure

A brief period of time during which consumers are exposed to a message, advertisement, or product.

Advertising

The act of promoting products, services, or brands through various forms of media in order to attract public attention or interest.

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