A Company That Employs A(n)________ Strategy Creates Value by Generating

question 30

Multiple Choice

A company that employs a(n) ________ strategy creates value by generating customer insights and translating those insights into innovations.

• A)differentiation
• B)diversification
• C)cost leadership
• D)innovation

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Definitions:

Promotion Mix

A combination of promotional tools used by a business to achieve its marketing objectives, including advertising, sales promotion, public relations, personal selling, and direct marketing.

Market Coverage

The extent to which a business reaches its potential market, often measured by geographic presence, market segments served, and product availability.