Host Governments' Growing Demands for Increasing Operational Transparency Will Most

question 36

Multiple Choice

Host governments' growing demands for increasing operational transparency will most likely spur companies to make their value chains more ________.

• A)locally responsive
• B)globally integrated
• C)concise
• D)complex

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Definitions:

Service Dominant Logic

A perspective that sees service, rather than goods, as the fundamental basis of exchange and views all economic activity as service.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally categorized as product, price, place, and promotion.