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Describe the pressures for local responsiveness that international companies face.
Franchisor
Firm whose products are sold to customers by the franchisee.
Franchisee
Individual or business firm purchasing a franchise.
Internal Locus
A psychological term referring to the belief that one has control over their life events and outcomes rather than external forces.
Need to Achieve
An individual's desire for significant accomplishment, mastering of skills, control, or high standards.
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