When Examining Economic and Demographic Variables to Compare Countries' Sales

question 43

Multiple Choice

When examining economic and demographic variables to compare countries' sales potential for your product, which the following should you NOT consider?

• A)Countries may depend heavily on the import of raw materials.
• B)Consumers in some countries may more conveniently substitute certain products than consumers in some other countries.
• C)Consumers in developing countries may leapfrog technologies by first purchasing the latest products.
• D)Trading blocs may enhance sales potential above what is indicated in individual country figures.