Carrefour Has Been More Successful Than Walmart in Europe, Whereas

question 21

Multiple Choice

Carrefour has been more successful than Walmart in Europe, whereas Walmart has been more successful than Carrefour in the United States.What is the most likely reason for these results?

• A)first-mover advantages
• B)nationalistic preferences of consumers
• C)lack of knowing how to adapt products
• D)increased exporting fees and transportation costs

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The overall plan a business uses to reach potential consumers and turn them into customers of their product or service.