What Is the Most Likely Reason That Firms Avoid Aggressively

question 57

Multiple Choice

What is the most likely reason that firms avoid aggressively seeking export opportunities?

• A)Exporting is an activity best left to large, resource-rich firms.
• B)Firms are unaware of opportunities in foreign markets.
• C)Foreign customers cannot easily communicate their needs.
• D)Firms are reluctant to adjust their established business practices.

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Definitions:

CSR Activities

Initiatives taken by a company to assess and take responsibility for its effects on environmental and social wellbeing.

Press Releases

are official statements issued to newspapers giving information on a particular matter, serving as a common tool for public relations.

Primary Research

The process of collecting original data directly from sources or participants for a specific research purpose.

Customer Focus Groups

A research method where groups of customers are gathered to discuss and provide feedback on products, services, or marketing strategies.