When a Company Identifies a Market Segment on a Global

question 6

Multiple Choice

When a company identifies a market segment on a global basis, such as a segment based on income, it will likely ________.

• A)encounter a similar percentage of the population in each country within that segment
• B)find that a niche market in one country may be a mass market in another
• C)find that the market in each country is so dispersed that distribution is difficult
• D)be aiming at a mass market in each country

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Definitions:

Part

A component or piece that combines with other pieces to form a whole machine, system, or object.

Foreign Demand

The desire and willingness of buyers from other countries to purchase goods and services.

Dollar Depreciates

A decrease in the value of the U.S. dollar relative to other currencies in the foreign exchange market, making foreign goods more expensive and U.S. exports cheaper.

Gold Standard

A monetary system in which the value of a currency is directly linked to a specified amount of gold, allowing currency to be exchanged for gold at the fixed rate.