Which of the Following Is NOT One of the Three

question 12

Multiple Choice

Which of the following is NOT one of the three personality traits that specifically affect international marketing?

• A)globalism
• B)materialism
• C)ethnocentrism
• D)cosmopolitanism

Understand and describe the concept of descriptive norms.

Understand and describe the concept of injunctive norms.

Identify the impact of context on the effectiveness of norms.

Differentiate between descriptive norms and injunctive norms.

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Definitions:

Differential Role Expectations

The concept that different roles within a group or organization come with different sets of expectations.

Glass Ceiling

An invisible barrier that prevents certain groups, often women and minorities, from advancing to higher positions in organizations.

Performance Standards

Established requirements or criteria used to measure the quality or level of products, services, and processes.

Prejudiced Comments

Remarks that are biased, discriminatory, or showing prejudice against individuals or groups.