The Importance of Using a Brand to Convey the Perception

question 78

Multiple Choice

The importance of using a brand to convey the perception of whether a firm will deliver what it promises is more critical in ________.

• A)countries without strong trademark protection
• B)selling to mass markets than in selling to niche markets
• C)countries with strong cultural characteristics of uncertainty avoidance
• D)selling industrial products than final consumer products

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Definitions:

Fight or Flight

A physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival.

Inhibitory Neurotransmitters

Chemicals released from the neuron that prevent the next neuron from firing, thereby decreasing brain activity or stopping specific brain signals.

Vegetative Functions

Bodily processes necessary for life that occur involuntarily, such as breathing, heart rate, and digestion.

Adrenal Gland

The adrenal glands are small, triangular-shaped glands located above the kidneys that produce hormones such as cortisol and adrenaline, involved in stress response and metabolic processes.