Tommy Hilfiger Has Encountered Some European Resistance to the Sale

question 38

Multiple Choice

Tommy Hilfiger has encountered some European resistance to the sale of its products because ________.

• A)many European consumers associate France and Italy, rather than the United States, with upscale fashions
• B)its customary prices, especially for the German market, have been out of reach for its target market
• C)it has refused to adjust products to fit the tastes and needs of local consumers
• D)it has depended on self-service in its company-owned stores

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Definitions:

Prevalence

The proportion of a population found to have a particular condition at a specific time.

Small Correlations

Weak statistical relationships between two variables indicating that they are slightly related.

Statistically Significant

A determination in data analysis that suggests an observed effect is unlikely to have occurred by chance alone.

Ex Post Facto Design

Ex Post Facto Design is a research approach where investigators study variables after the events have occurred, analyzing the effects of naturally occurring differences without manipulation.