Pulte Homes Adapts Its Marketing to Foreign Differences by Making

question 19

Multiple Choice

Pulte Homes adapts its marketing to foreign differences by making minor changes to bathrooms and outdoor patios.However, Pulte Homes uses the same floor plans and exterior attributes in all countries to gain economies of standardization.Pulte Homes most likely follows a ________.

• A)social marketing orientation
• B)sales orientation
• C)strategic marketing orientation
• D)production orientation

---

Definitions:

Participant-observation

A qualitative research method where the researcher immerses themselves in a group or community to observe and participate in their activities, gaining insights from the inside.

Reliability

The degree to which the results of a measurement or test are consistent and repeatable under similar conditions.

Sociologists

Scholars who study social behavior, structures, and functions, and how they influence human interactions and societal development.

Census Data

Systematically collected information about populations, usually including demographic, economic, and social data, gathered through a census.