When a Company Identifies a Market Segment on a Global

question 6

Multiple Choice

When a company identifies a market segment on a global basis, such as a segment based on income, it will likely ________.

• A)encounter a similar percentage of the population in each country within that segment
• B)find that a niche market in one country may be a mass market in another
• C)find that the market in each country is so dispersed that distribution is difficult
• D)be aiming at a mass market in each country

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Definitions:

Vertebral Artery

A major artery that supplies blood to the posterior part of the brain, passing through the transverse foramina of the cervical vertebrae.

Great Saphenous Vein

The longest vein in the body, running along the length of the lower leg and thigh, and often used in coronary artery bypass surgery.

Hepatic Portal Vein

A large vein that carries nutrient-rich blood from the digestive organs to the liver for processing.

Basilic Vein

A large vein located on the inner side of the upper arm and forearm, often used for intravenous injections or blood draw.