When a Company Identifies a Market Segment on a Global

question 6

Multiple Choice

When a company identifies a market segment on a global basis, such as a segment based on income, it will likely ________.

• A)encounter a similar percentage of the population in each country within that segment
• B)find that a niche market in one country may be a mass market in another
• C)find that the market in each country is so dispersed that distribution is difficult
• D)be aiming at a mass market in each country

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Definitions:

Inputs

Resources used in the production process, such as labor, capital, and materials.

Total Output

The total quantity of goods or services produced by an individual, firm, or country over a specified period.

Production Function

A mathematical model that describes the relationship between the inputs used in production and the output of goods or services.

Inputs

Resources, such as labor, materials, and capital, that are used in the production process to create goods and services.