Which of the Following BEST Describes Globally Standardized Advertising

question 33

Multiple Choice

Which of the following BEST describes globally standardized advertising?

• A)a campaign that is identical in all markets
• B)a campaign that meets the legal and ethical standards of all countries
• C)a campaign that is similar but not identical from market to market
• D)a campaign that depends primarily on push rather than pull promotion

Comprehend strategies for framing messages when dealing with skeptical or resistant audiences.

Describe the importance and effectiveness of storytelling in business communications.

Recognize the benefits of presenting information in a well-organized manner in business communications.

Understand what constitutes the scope of a business message and its implications.