Which of the Hypothetical New Products, If Successful, Would Most

question 71

Multiple Choice

Which of the hypothetical new products, if successful, would most likely diffuse its production and sales according to the product life cycle theory?

• A)a Ferrari sports car selling for $200,000 to a niche, upper-end market
• B)a Sony television that receives global transmissions without a satellite dish or cable connection, introduced at a high price but targeted eventually for sale to a mass market
• C)a new Diet Coca-Cola soft drink flavored with cranberries
• D)a Kyocera plastic chip carrier, which is expected to be quickly obsolete because of innovations

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Definitions:

Consciousness

The state of being aware of and able to think about one's own existence, sensations, thoughts, surroundings, etc.

Illumination

The process or result of shedding light or clarity on a subject, or literally the provision of light in a physical space.

Incubation

A period of subconscious processing that leads to creative solutions or ideas after a break from conscious thought.

Verification

The process of establishing the truth, accuracy, or validity of something through examination and evidence.