Examlex
Static effects are the overall growth in the market and the impact on a company caused by expanding production and by the company's ability to achieve greater economies of scale.
Cognitive Dissonance
The uneasy psychological state of having two or more opposing beliefs, ideas, or values concurrently.
Festinger and Carlsmith
Researchers known for their 1959 cognitive dissonance experiment which demonstrated how individuals seek consistency among their cognitions.
Counterattitudinal Behaviour
Actions that contradict one's own beliefs or attitudes, often used in experiments to explore cognitive dissonance.
Vignette
A short impressionistic scene that focuses on one moment or character and gives a trenchant impression about that character, an idea, setting, or object.
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