The Process of Changing or Reinforcing a Listener's Attitudes, Beliefs

question 4

Multiple Choice

The process of changing or reinforcing a listener's attitudes, beliefs, values, or behaviors is

• A) motivation.
• B) persuasion.
• C) argument.
• D) logic.

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Definitions:

Psychological Events

Occurrences within the mind, such as thoughts, feelings, and memory processes, that influence behavior and emotional state.

Dependent Variable

In an experiment, it's the variable being tested and measured, expected to change as a result of manipulations to the independent variable.

Attention

The act of concentrating and focusing cognitive resources on a particular object, task, or event.

Memory

Refers to the processes used for acquiring, storing, retaining, and later retrieving information and past experiences.