In Her Persuasive Speech, Martha Spoke About the Possibility of Dirty

question 9

Multiple Choice

In her persuasive speech, Martha spoke about the possibility of dirty nuclear weapons being used against the United States by Iraq, Iran, and North Korea. She challenged her audience to monitor Senatehearings on the problem and to get involved by writing or emailing their legislators. What form of motivation did Martha successfully employ in her speech?

• A) negative motivation
• B) cognitive dissonance
• C) positive motivation
• D) an appeal to basic self-esteem and self-actualization needs

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Definitions:

Central Selling Feature

A key attribute or benefit of a product that sets it apart from its competitors and is emphasized in marketing efforts.

Incentive

Something that motivates or encourages someone to do something.

Quick Action

Immediate or prompt response to a situation, often requiring decisiveness and efficiency.

Maslow's Hierarchy

A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, depicted as hierarchical levels within a pyramid.