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A new antibiotic is introduced which will only destroy organisms lacking a nuclear membrane.A dispute develops over its safety when used in people.What arguments would you use in this discussion?
Direct Competitor
Entities that offer the same or similar products or services within the same market space and vie for the same potential customer base.
Brand Competitor
A brand competitor is a company or product that offers goods or services that are similar and target the same customer base as another product or brand.
Product Competitor
A company or brand that offers similar products or services within the same market, competing for the same customers.
Noncustomers
Individuals or entities that are potential but current non-consumers of a company's products or services.
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