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What is "maximizing profits" as a social responsibility theory in business?
Interactive Marketing
Marketing strategies that involve two-way communication between companies and consumers, often leveraging digital platforms.
Customer Relationships
The management of interactions and engagements between a business and its customers, focusing on enhancing loyalty and satisfaction.
Collaborative Filtering
A method used by recommender systems to predict the interests of a user by collecting preferences from many users, assuming that people who agreed in the past will agree in the future.
Buying Intentions
The likelihood or propensity of consumers to purchase a product or service in the near future.
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