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What Is "Maximizing Profits" as a Social Responsibility Theory in Business

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What is "maximizing profits" as a social responsibility theory in business?


Definitions:

Interactive Marketing

Marketing strategies that involve two-way communication between companies and consumers, often leveraging digital platforms.

Customer Relationships

The management of interactions and engagements between a business and its customers, focusing on enhancing loyalty and satisfaction.

Collaborative Filtering

A method used by recommender systems to predict the interests of a user by collecting preferences from many users, assuming that people who agreed in the past will agree in the future.

Buying Intentions

The likelihood or propensity of consumers to purchase a product or service in the near future.

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