The First Principle of IMC Is That ________

question 41

Multiple Choice

The First Principle of IMC is that ________.

• A)communication must be two-way
• B)everything communicates
• C)advertising developed in-house is cost-effective
• D)effectiveness is more important than efficiency
• E)efficiency is more important than effectiveness

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Definitions:

GDP

Gross Domestic Product, the total monetary or market value of all the finished goods and services produced within a country's borders in a specific time period.

GDP Deflator

A standard for assessing the price rates of all freshly made, domestically sourced, final goods and services in an economic environment.

Real GDP

Gross Domestic Product adjusted for inflation, reflecting the value of all goods and services produced by an economy in real terms.

Nominal GDP

The total economic value of all the final products and services generated within a nation's borders in a specified timeframe, calculated without any modification for inflation.