Which of the Following Is an Example of Consumer-Generated Advertising

question 45

Multiple Choice

Which of the following is an example of consumer-generated advertising?

• A)Toyota's presence in online social networks
• B)Nike's Nike Plus running Web site
• C)MasterCard's use of "Priceless" commercials shot by customers
• D)Neiman Marcus's InCircle Rewards program for its best customers
• E)The Lexus Covenant aimed at creating customer delight

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Definitions:

Organic Solidarity

A concept introduced by Émile Durkheim, denoting a type of social cohesion that arises when people in a society perform a wide variety of specialized functions, depending on each other for survival.

Academic Dishonesty

A breach of academic integrity that involves cheating, plagiarism, or other forms of misrepresentation or fabrication in an academic setting.

Functional Imperatives

Essential tasks that an institution, organization, or system must perform to maintain stability and continue to exist.

Parsons

Talcott Parsons, an influential American sociologist known for his work on the theory of social action and for developing structural functionalism.