________ Is the Practice of Coordinating All Marketing Communication Tools

question 149

Multiple Choice

________ is the practice of coordinating all marketing communication tools so they send a consistent message using the same basic brand strategy.

• A)Marketing communications (MC)
• B)Integrated advertising execution (IAE)
• C)Integrated promotional activities (IPA)
• D)Integrated marketing communications (IMC)
• E)Global marketing communications (GMC)

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Definitions:

Accounts Payable

Liabilities or amounts owed by a business to its creditors or suppliers for goods and services received.

Subsidiary Ledger

A group of accounts that provide details supporting a general ledger control account.

Supplier

An entity that provides goods or services to another entity, typically within a supply chain.

Control Account

An account in the general ledger used to summarize the details of a subservient ledger.