What Is Meant by the Term Effective with Respect to Advertising

question 99

Multiple Choice

What is meant by the term effective with respect to advertising?

• A)The advertising delivers the results the marketer has specified for the advertising.
• B)The advertising wins creativity awards,such as the Effie or the Clio.
• C)The advertising is remembered by at least 50 percent of the target audience.
• D)The advertising results in increased sales.
• E)The advertising media exposure was purchased at the lowest possible cost to reach the target audience.

---

Definitions:

Brain Imaging

Techniques and methods used to visualize and study the structure and function of the brain, including MRI, CT scans, and PET scans.

Baby Signing

A form of pre-verbal communication in which infants are taught signs based on sign language to express their needs, desires, and observations.

Cognitive

Concerning the intellectual operations engaged in learning and grasping concepts via reasoning, undergoing experiences, and interpreting sensory information.

Motor Skills

Abilities required to perform movements and tasks, involving the coordination of muscles and the neurological system, categorized into fine and gross motor skills.