The First Principle of IMC Is That ________

question 41

Multiple Choice

The First Principle of IMC is that ________.

• A)communication must be two-way
• B)everything communicates
• C)advertising developed in-house is cost-effective
• D)effectiveness is more important than efficiency
• E)efficiency is more important than effectiveness

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Definitions:

Unconditioned Stimulus (US)

In classical conditioning, a stimulus that naturally triggers a response without any prior learning.

Unconditioned Response (UR)

In classical conditioning, the unlearned, naturally occurring response to the unconditioned stimulus (US), such as salivation when food is in the mouth.

Taste-Aversion Learning

A form of learning in which an organism learns to avoid a food or flavor that's associated with a negative reaction, such as nausea or vomiting.

Unconditioned Stimulus (US)

An innate trigger that elicits a natural, unlearned response in an organism.