Refer to the Following Passage to Answer the Questions Below

question 62

Essay

Refer to the following passage to answer the questions below.
Kimberly is an art director at an advertising agency, and she is developing the print campaign for one of the agency's clients. The clients don't have a large budget, so they would like to keep the costs of production as low as possible; this means that the creation of original art in their ads is not feasible. The desired look of the ads is formal, and the mood Kimberly wants to convey is calm, serene, reflective, and intellectual. She also wants the layouts to be formal because the product is financial services targeted to consumers 50+ years old.
-Considering that the client does not want to pay for original visuals to be included in their ads, how will Kimberly get the visuals she needs to get attention and to set the tone for the ads?

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Definitions:

Isolated

Being apart from others; a situation or condition in which a person or entity has minimal contact or interaction with others.

Individualistic

Characterized by independence and self-reliance, prioritizing personal goals over group objectives.

Social Structures

The complex framework of societal institutions (like laws, economy, and social roles) and the patterns of relationships between individuals and groups within a society.

Micro

relates to something that is extremely small in scale or scope, often used in contexts like microeconomics, which deals with individual and business decisions.