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Name and Describe Primary Elements of the Art Director's Toolkit

question 110

Essay

Name and describe primary elements of the art director's toolkit for print advertising.


Definitions:

Unconscious Wishes

Desires or thoughts that reside in the unconscious mind, influencing behavior without one's awareness.

Nicotine

A stimulant and addictive substance found in tobacco, responsible for the dependency-forming properties of tobacco smoking.

Stimulant

A stimulant is a substance that raises levels of physiological or nervous activity in the body.

Hypnosis

A psychological state of altered attention and awareness in which a person is usually more open to suggestion.

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