A Four-Color, Full-Page Advertisement for a Sale at a Local

question 11

Multiple Choice

A four-color, full-page advertisement for a sale at a local retailer appeared in the Sunday newspaper. The ad featured several images of products that would be on sale. The color images, however, were somewhat blurry. Which of the following best explains why the images were blurry?

• A)The glossy paper used by newspapers is not the best surface for reproducing fine details.
• B)The color was not perfectly registered.
• C)The advertisement used continuous tones rather than half tones.
• D)The advertisement used half tones rather than continuous tones.
• E)The advertisement did not use enough white space.

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Definitions:

Deception Studies

Research studies that withhold information from participants or intentionally mislead them about the purpose of the study.

Falsification

The deliberate attempt to manipulate, change, or forge documents, data, or information with the intention to deceive.

Internal Validity

The extent to which the results of a study can be attributed to the variables that the researcher intentionally manipulated.

External Validity

The extent to which the results of a study can be generalized or applied to other settings, populations, or situations outside of the study itself.