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Refer to the following passage to answer the questions below.
Kimberly is an art director at an advertising agency, and she is developing the print campaign for one of the agency's clients. The clients don't have a large budget, so they would like to keep the costs of production as low as possible; this means that the creation of original art in their ads is not feasible. The desired look of the ads is formal, and the mood Kimberly wants to convey is calm, serene, reflective, and intellectual. She also wants the layouts to be formal because the product is financial services targeted to consumers 50+ years old.
-Considering that the client does not want to pay for original visuals to be included in their ads, how will Kimberly get the visuals she needs to get attention and to set the tone for the ads?
Social Prescriptions
Expectations and norms dictated by society regarding how individuals should behave.
Social Contagion
The spread of ideas, attitudes, or behaviors through a group or society, mirroring the infectious process of a disease.
Norm
A standard or rule that is expected to be followed by members of a society, guiding behaviors and establishing expectations.
Role
The function or part played by a person or thing in a particular situation or context.
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