Which of the Following Is NOT an Advantage of Product

question 121

Multiple Choice

Which of the following is NOT an advantage of product placement?

• A)demonstrates product use in a natural setting by people who are celebrities
• B)unexpected and catches the audience when resistance to advertising messages may be dialed down
• C)effective even if there is not a match between the product and the movie or its audience
• D)good for engaging the affections of other stakeholders, such as employees and dealers, particularly if the placement is supported with its own campaign
• E)All of the above are advantages of product placement.