Relationship Marketing Shifts the Focus from the Objective of Getting

question 132

Multiple Choice

Relationship marketing shifts the focus from the objective of getting a one-time purchase by a target to the ________.

• A)integration of all brand communications
• B)maintenance of long-term involvement from the firm's critical stakeholders
• C)use of experiential marketing to make brand connections
• D)generation of positive word of mouth through buzz marketing
• E)the use of interactive media to personalize all contact points

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Definitions:

Record

A documented account of financial transactions or occurrences.