Which of the Following Estimates the Size of Radio Audiences

question 95

Multiple Choice

Which of the following estimates the size of radio audiences for more than 250 markets in the United States?

• A)Arbitron
• B)RADAR
• C)A.C. Nielsen
• D)Simmons
• E)MediaMark

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Definitions:

Variable Operating Costs

Expenses that fluctuate with the level of output or business activity.

Deregulation

The reduction or elimination of government power in a particular industry, usually enacted to create more competition within the industry.

Intermodal Service

A transportation service that combines multiple modes of transport, such as rail, ship, and truck, to move goods efficiently from origin to destination.

Transport Buyer

An individual or entity responsible for purchasing transportation services or solutions.