What Is the Key Difference Between Directory Advertising and Brand-Image

question 91

Multiple Choice

What is the key difference between directory advertising and brand-image advertising?

• A)Directory advertising reaches people who already know they have a need for the product or service.
• B)Directory advertising provides directions on how to use the product, but brand-image advertising does not.
• C)Directory advertising provides maps with directions on how to find the retailer's location.
• D)Directory advertising is used in the initial stages of consumer decision making regarding a purchase.
• E)Directory advertising is not as effective as brand-image advertising.

---

Definitions:

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price, holding all else constant.

Consumer Price Index

A measure that examines the weighted average of prices of a basket of consumer goods and services, such as transportation, food, and medical care, typically used to assess inflation.

Inflation Rate

The growth rate in the common price range for goods and services, downgrading the practical purchasing scope.

Money Supply

The aggregate financial assets at a specific time in an economy.