In Which Type of Network Television Advertising Does the Advertiser

question 101

Multiple Choice

In which type of network television advertising does the advertiser pay for 10, 15, 20, 30, or 60 seconds of commercial time during one or more programs?

• A)participations
• B)spot announcements
• C)dayparts
• D)sponsorships
• E)product placement

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Definitions:

Current Liabilities

A company's debts or obligations that are due to be settled within one fiscal year or the operating cycle, whichever is longer.

Long-Term Liabilities

Financial obligations of a company that are due beyond one year from the balance sheet date.

Accounts Payable Turnover Ratio

A liquidity ratio that measures how many times a company pays off its suppliers over a period.

Accounts Payable

Money owed by a business to its suppliers or creditors for goods or services received.