Which Type of Television Advertising Appears in the Breaks Between

question 107

Multiple Choice

Which type of television advertising appears in the breaks between programs, which local affiliates sell to advertisers who want to show their ads locally?

• A)participations
• B)spot announcements
• C)dayparts
• D)sponsorships
• E)product placement

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Definitions:

Sales Returns

Transactions where customers return previously purchased merchandise, leading to a reduction in the seller's revenue.

Average Cost Retail Inventory Method

A method used in retail to estimate ending inventory value by combining the cost-to-retail price ratio with the retail price of goods available for sale.

Ending Inventory

The cumulative worth of products ready for purchase at the close of a financial cycle.

Employee Discounts

Reductions in price offered to employees of a company as a part of their employment benefits, encouraging them to purchase products or services from the employer.