Directory Advertising Is Described as Directional Advertising Because It Tells

question 8

True/False

Directory advertising is described as directional advertising because it tells people where to go to get the product or service they want.

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Definitions:

Bronfenbrenner's Ecological Model

A theoretical model that describes how the complex system of relationships among individuals and their environments affect human development.

Microsystem

The immediate environments in which individuals interact, such as family, school, and peer groups, within the ecological systems theory.

Social Environment

The immediate physical and social setting in which people live or in which something happens or develops.

Media

Forms of mass communication, including newspapers, magazines, books, comic books, radio, television, films, video games, and the Internet.