TiVo Is a Substantial Threat to Marketers Because It Allows

question 131

True/False

TiVo is a substantial threat to marketers because it allows consumers to skip commercials completely.

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Definitions:

Informational

Relating to or providing information; designed to convey knowledge or provide explanations.

Groupthink

An occurrence within a group where the need for agreement or adherence leads to illogical or ineffectual choices.

Deindividuation

A psychological state where an individual loses self-awareness and a sense of individuality, often leading to disinhibited behavior, usually in group settings.

Deindividuation

A psychological state where an individual loses self-awareness and self-restraint, often occurring in group settings that foster anonymity.