The Outdoor Board on the Side of the Highway with the Message

question 15

Multiple Choice

The outdoor board on the side of the highway with the message telling drivers that the Holiday Inn Express is at the next exit best illustrates which advantage of outdoor advertising?

• A)high-impact medium offering larger-than-life visuals
• B)good situational medium
• C)flexibility
• D)reinforcement of a creative concept employed in other media
• E)least expensive of all major media

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Definitions:

Car

A car is a wheeled motor vehicle used for transportation, typically designed to run primarily on roads and to seat a small number of people.

Legal Services

Legal services encompass a broad range of activities involving advice, representation, or both in legal matters by a qualified professional.

Fair Market Value

The price that an asset would sell for on the open market between informed and willing parties.

Income

The money received, especially on a regular basis, for work or through investments.